Becca Perata / Founder
Becca has spent nearly 30 years in communications across a range of industries, including online, telecommunications, children’s health and education, land use and the energy sector. In 2001, Becca founded Vox Populi, a full-service public affairs and communications firm, to help amplify the voices of people and businesses working to effect social change.
She serves as strategic advisor to non-profit organizations, start-ups and corporations. Her firm has managed community engagement, media relations, corporate communications, special events, crisis management and direct marketing for UCSF Benioff Children’s Hospital Oakland, the Oakland Zoo, Intersect Power, Brookfield Properties, Bishop O'Dowd High School and Catellus Corporation. And Becca has served as strategic advisor to the Gap, Inc. and eBay.
Previously, Becca was vice president of corporate communications for Women.com — a top 50 online media company owned by Hearst Media. She also held internal communications positions with SBC/Pacific Bell (now AT&T), Beyond.com and Sun Microsystems. Becca has worked as a media relations director for political campaigns and served as a communications consultant, fundraiser, writer and volunteer for statewide and local ballot measures and initiatives. Early in her career, Becca managed both consumer products and technology accounts at Porter-Novelli and Hill and Knowlton and worked in production at KNBR radio in San Francisco.
Becca received a B.A. in Communications from the University of San Francisco and was named among the top communications professionals by PRWeek. She is an executive board member of the Alameda Chamber of Commerce where she chairs the Government Relations and Economic Development Committee; honorary board member and volunteer at Alameda Meals on Wheels; and serves as a community advisory board member to Rhythmix Cultural Works and Friends of the Alameda Animal Shelter. She served on the city of Alameda’s Economic Development Task Force, and in 2021 Becca joined the Mayor of Alameda’s Covid-19 Vaccine Task Force, helping to secure vaccinations for Alameda's seniors and most vulnerable populations.