VOX POPULI

YOUR VOICE. OUR MEGAPHONE.
FEATURED CASE STUDIES
Becca Perata
415.515.9156
email@voxpopulipr.net
Vox Populi -> Noun (ˈväks-ˈpä-pyü-ˌlī): Latin.
The opinions or beliefs of the majority, "the people's voice"

VOX POPULI IS A STRATEGIC
PUBLIC AFFAIRSCOMMUNICATIONS FIRM

We specialize in public relations, public affairs and corporate communications
Vox Populi is a public affairs and strategic communications firm committed to effecting social change through media relations, community engagement and organizing, and government relations.

Since 2001, Vox Populi has generated results-driven campaigns for our clients. Our work includes projects that seek to ensure fair housing, reliable infrastructure, equitable education, affordable and accessible healthcare, and clean, green energy. We believe that communication is an essential part of any business strategy and, when used effectively in combination with active listening, can preserve and enhance reputations, smoothly navigate crises, and build consensus. Over two decades we have worked to create advocacy, drive awareness and contribute to critical initiatives and causes impacting Bay Area communities.
  • We help clients react swiftly to changing political climates and shifting public opinion.
  • Vox Populi will help you raise awareness, manage issues, or pre-empt crisis.
  • Vox Populi serves as a strategic advisor for the planning and execution of corporate communications campaigns.

FEATURED CASE STUDIES

OUR SERVICES

Slide PUBLIC RELATIONS Whether partnering with a dogged start-up, established large corporation, or lean non-profit organization, our approach centers on leveraging competitive intelligence to position clients to achieve objectives. Sometimes, this includes staying relevant in a saturated market, others, it's keeping our clients out of the news.
Vox Populi has a reputation for establishing and maintaining relationships between the organization, media and the public. We have extensive experience integrating PR into the marketing mix to maximize performance, while fortifying the voice of a business, brand or executive. Whether the goal is to make news, create trends on social networks, or stay out of the headlines, Vox Populi builds media relations campaigns to raise awareness, manage issues, or pre-empt a crisis.

Vox Populi provides issues management, strategic planning and tactical communications to meet client objectives. We leverage our deep network of resources and relationships in both the public and private sectors, to forge coalitions that build advocacy for projects and neutralize opposition. We also help businesses find opportunities to create and win support for public-private partnerships. From experience working on political campaigns, Vox Populi uses this model to organize community engagement efforts, and manage stakeholder and government relations for private companies.

By assessing the landscape, we help clients react swiftly to changing political climates and shifting public opinion.

Vox Populi has consulted with corporate communications leaders to develop strategic campaigns with both internal and external focus. Services include strategic planning, media training, employee communications, presentation materials, messaging, executive positioning and speaker programs. In addition, Becca has helped companies starting up or transitioning internal communications departments by conducting agency searches and reviews.
PUBLIC RELATIONS PUBLIC AFFAIRS CORPORATE COMMUNICATIONS Whether partnering with a dogged start-up, established large corporation, or lean non-profit organization, our approach centers on leveraging competitive intelligence to position clients to achieve objectives. Sometimes, this includes staying relevant in a saturated market, others, it's keeping our clients out of the news.
Vox Populi has a reputation for establishing and maintaining relationships between the organization, media and the public. We have extensive experience integrating PR into the marketing mix to maximize performance, while fortifying the voice of a business, brand or executive. Whether the goal is to make news, create trends on social networks, or stay out of the headlines, Vox Populi builds media relations campaigns to raise awareness, manage issues, or pre-empt a crisis.
clients

OUR TEAM

Vox Populi’s team consists of a few talented communications professionals, 
and we tap our network of expert partners to meet specific project goals. 
Together, our extended team helps achieve the most critical business objectives.

Slide ANA MARIE CARLTON / CONSULTANT

Carlton became a strategic partner to Vox Populi in 2017 and provides strategic and creative council on social media and digital marketing strategies for its clients in various industries in California, including real estate developments, ballot initiatives, political campaigns, education, healthcare and more.

Carlton is a partner in Sacramento-based digital marketing agency, Advocacy.Marketing focused on building online coalitions and digital marketing strategy. She is also the founder of creative agency, Artist House Creative focused on visual storytelling and producing high quality content for all online and offline initiatives with a focus on video, graphic design, photography and animation.

Carlton has always been passionate about the art of storytelling. Her first job out of college was with PR powerhouse Fleishman-Hillard. At FH she focused on image-building for clients in food, wine and agriculture. Her work at FH led to founding her own firm, Artist House Creative. At AHC Carlton expanded her work in food, wine and ag and added additional clients outside the world of Farm-to-Fork. Carlton has long felt that emerging online media could could be a game-changing tool for impacting public policy. At this time Carlton met Joe Camicia founder of Advocacy.Marketing. A.M was evolving from from a “static image agency” to one that focuses on video to tell stories, move public opinion and build coalitions. The fit was a natural and Ana Marie is now a partner at A.M

JANE SACCO / CONSULTANT

Prior to joining Vox Populi in April 2005, Jane partnered with Becca on a variety of projects, including two stakeholder and government relations campaigns for Bay Area companies.

Previously, Jane was an account executive at worldwide public relations firm Manning Selvage & Lee (MS&L), a subsidiary of the Paris-based advertising conglomerate Publicis Groupe. At MS&L, Jane was an integral member of the burgeoning West Coast Corporate and Public Affairs Team. Clients included Proctor & Gamble, Safeway, Home Depot, Cracker Barrel Old Country Store, Chevron, Chiron Corporation and Crestwood Behavioral Health.

Jane began her career 15 years ago in event planning at the Consumer Electronics Association, located in her hometown of Washington, DC. CEA is best known for its sponsorship and production of the annual International Consumer Electronics Show (CES) in Las Vegas, Nevada, which draws more attendees than the Superbowl. At CEA, Jane produced events and conferences of every configuration. Jane also specializes in producing special events for clients ranging from ribbon-cuttings and conferences to fashion shows, product launches and fundraising galas.

BECCA PERATA / FOUNDER

She lives in the East Bay and is an executive board member of the Alameda Chamber of Commerce, chairing the Government Relations and Economic Development Committee; honorary board member and volunteer at Alameda Meals on Wheels; and serves as a community advisory board member to Rhythmix Cultural Works and Friends of the Alameda Animal Shelter. In 2021 Becca has served on the City of Alameda Mayor’s Covid-19 Vaccine Task Force, helping to secure vaccinations for Alameda’s seniors and most vulnerable populations.

TARA LENOIR / CONSULTANT

Lenoir became a Vox Populi strategic partner in 2017 specializing in building online coalitions via digital marketing. She is currently co-owner and partner at Advocacy.Marketing, a digital marketing firm that builds online coalitions for lobbyists, associations and public affairs professionals. A.M she has focused on building these coalitions for real estate developers, ballot initiatives, campaigns to pass legislation, campaigns to defeat political candidates and promote traditional PR firms online. She also co-founded Artist House Creative, a one-stop-shop for all online/offline creative needs.

Lenoir graduated from California State University of Sacramento with her B.A. in Public Relations and has over 8 years of experience in PR/Marketing in the hospitality. She believes in the power of pictures to tell a story and move public opinion. “Over a very short time digital video has leveled the playing field for anyone trying to impact the public process. I want to be at the forefront of that change.” This is why she made the switch to immerse herself in becoming an expert on the digital marketing front to help brands and companies showcase all they have to offer.

MEGAN MARSHALL / CONSULTANT

Megan joined Vox Populi in 2015 as a strategic consultant specializing in online marketing and social media strategy for its clients.

Megan is currently co-owner and managing partner of SanMan Productions, an Alameda-based event planning business servicing clients in the luxury lifestyle category. Megan also assists with producing annual non-profit galas, including Francis Ford Coppola’s North Beach Citizens, Telegraph Hill Neighborhood Center, Success Center San Francisco, City Youth Now, Alameda Point Collaborative, and Alameda County Meals on Wheels.

Previously, Megan has over 10 years experience in human resources management and executive assisting for the San Francisco region corporate office of Toyota Motor Sales and for Watson Wyatt Worldwide, an HR benefits and consulting firm in San Francisco.

BECCA PERATA / FOUNDER

She lives in the East Bay and is an executive board member of the Alameda Chamber of Commerce, chairing the Government Relations and Economic Development Committee; honorary board member and volunteer at Alameda Meals on Wheels; and serves as a community advisory board member to Rhythmix Cultural Works and Friends of the Alameda Animal Shelter. In 2021 Becca has served on the City of Alameda Mayor’s Covid-19 Vaccine Task Force, helping to secure vaccinations for Alameda’s seniors and most vulnerable populations.

A FEW OF OUR CLIENTS

VOX POPULI
Becca Perata: 415.515.9156
email@voxpopulipr.net
© 2021 VOX POPULI PR. ALL RIGHTS RESERVED.