Since 2001, Vox Populi has built results-driven campaigns for our clients. Most of our work is in land use, energy, technology, education, non-profit or political arenas. We believe that communication is an essential part of any business strategy and, when used effectively, can preserve and enhance reputations, or smoothly navigate crises.
Located in the East San Francisco Bay Area, Vox Populi works with businesses throughout the Bay Area. We help clients make (or stay out of) the headlines; secure approvals for land use projects; build coalitions to
support initiatives and ensure voices rise above the chatter.
Vox Populi is a strategic communications firm
We specialize in public relations, public affairs and corporate communications.
Featured Case Studies
Alameda Point Site A
Vox Populi designed and led a full-scale public affairs campaign for Alameda Point Partners' proposal for Site A at Alameda Point —setting forth plans to develop the gateway to the long-languishing former Naval Air Station in Alameda, CA. Endorsed by the Greenbelt Alliance as a "prime example of sustainable, equitable, transit-oriented development," the mixed-use plan will create walkable, transit-friendly community with new jobs, housing (including two-thirds affordable units), artisan retail, office space, parks and open space on 68 acres. Vox Populi’s efforts included community engagement, government relations and media relations, resulting in endorsements from leading Bay Area public agencies, labor unions, non-profits, business organizations, housing advocates, service clubs, and local residents and business owners. The campaign culminated in the mobilization of nearly 60 public speakers in support at the approval hearing in June. Alameda City Council ratified its June unanimous approval on July 7, 2015. The project will be developed in three, five-year phases beginning in 2016.
California Trail – Oakland Zoo
Vox Populi worked with Oakland Zoo to secure approvals to expand the Zoo within Knowland Park. Facing heavy opposition from neighbors and local environmental groups, we conducted mediated community meetings, door-to-door canvassing, media relations, and outreach with business and environmental leaders, resulting in unanimous approval of the California Trail Project by the Oakland City Council. Today, the first phase of the project, a state-of-the-art veterinary medical hospital, leads the region in research and animal care, while execution of the approved Master Plan is underway. Vox Populi continues as strategic advisor to the Oakland Zoo. UPDATE: In November and December 2014, after a comprehensive PR campaign, Oakland City Council approved the final step for the California Trail Exhibit, a conservation easement that will permanently protect habitat in Knowland Park. Project approval advances the Zoo’s position as a leader in conservation education and stewardship of the natural world.
The Opportunity Project
Becca Perata has served as strategic integrator on a range of projects across eBay's brands, including eBay Inc., PayPal and eBay Foundation. For the Foundation, Becca helped launch The Opportunity Project, a global social innovation initiative designed to support and help scale market-based approaches to providing economic opportunity in vulnerable, impoverished communities. To launch a global competition of leading, innovative social entrepreneurs, Becca created and executed an integrated internal and external communications plan that included coordinating with the company's global communications hubs and partner organization, Ashoka's Changemakers; developing messaging and press materials for the launch; and orchestrating media relations efforts with eBay's PR firm.
Russell City Energy Center
Amie has been involved in the design and implementation of this conservation community since the early 1990's. She assisted in the planning and implementation of this 20,000 acre land-holding that set aside over 90% of the land into protected open space. This included helping to develop the conservation based master plan, assisting in crafting and processing entitlement and environmental review documents (Comprehensive Development Plan and associated EIR), working with state, federal and local agencies, developing the overall Landscape Master Plan, and preparing a set of Design Guidelines to ensure that build out was consistent with the overall project vision. She has also assisted on the design and installation of many of the residential and community buildings. She currently sits on the Design Review Board at the Preserve and continues to contribute to the ongoing evolution of the community.
Young Ranch Community
Amie assisted in the layout and development of a community master plan for this 18,000-acre barrier island surrounded by rivers and wildlife preserves. The Plan includes a maritime forest, a forested preserve and a pedestrian village fashioned after the historic coastal towns of South Carolina. Amie took part in the visioning, crafting landscape and architecture approaches, and was the principal author of a suite of Design Guideline documents for the distinct neighborhoods and town center.
Del Monte Warehouse
Cultivate was part of a collaborative team that led a community process to prepare a Specific Plan for the Main Street neighborhood on the site of the former Naval Air Station in the City of Alameda. This included preparing alternative plans, working with the community on proposed programming, and compiling this information into a comprehensive Specific Plan that builds on the community’s vision to create a new, sustainable, Alameda community. Read the plan.
Alameda Marina Master Plan
Getting a development project approved in California can be an arduous, difficult process. In making their case before the planning board or city council, builders must respond to misstatements, half-truths and downright fabrications-- often at the last minute. For our client Bay West Development, we wanted to change that process dominated by confusion and misinformation and turn it into an open, transparent process. To do that we made an under-utilized and often un-read document, The Alameda Marina Master Plan into a centerpiece for communicating the positives of the campaign for approval. As we identified supporters online using social media/email marketing we called or messaged them and asked them to further support the project by emailing or calling elected and appointed officials.
These efforts which took place over more than 6 months erased misconceptions and untruths about the project while promoting the positives. The result was 30+ speakers at each planning board and city council meeting. Those supporters drove two unanimous votes for approval at the planning board and two unanimous votes at the city council.
By using digital along with traditional public affairs practices Vox Populi and Advocacy.Marketing created an atmosphere of inevitability for the Alameda Marina upgrade. This process proved the power of employing digital in addition to traditional communications to pave the way for a government approval. Find more information about the Marina here.
IP Aramis, LLC, a subsidiary of Intersect Power, LLC, has proposed to construct and operate a mixed-use renewable energy project capable of generating, storing, and dispatching clean energy on up to 410 developable acres of a ~527 acre site, with the balance dedicated to open space and trail conservation.
Utility-scale solar electricity generation continues to be an essential element in California’s transition to a carbonfree economy. As solar electricity is an intermittent energy resource, Aramis’s proposed battery storage system will help grid operators to better integrate renewables into the grid and better match supply with demand.
The proposed project will be located on portions of four privately-owned parcels, roughly 2.5 miles north of the City ofLivermore. Learn more about the project here.
Whether partnering with a dogged start-up, established large corporation, or lean non-profit organization, our approach centers on leveraging competitive intelligence to position clients to achieve objectives. Sometimes, this includes staying relevant in a saturated market, others, it's keeping our clients out of the news.
Vox Populi has a reputation for establishing and maintaining relationships between the organization, media and the public. We have extensive experience integrating PR into the marketing mix to maximize performance, while fortifying the voice of a business, brand or executive. Whether the goal is to make news, create trends on social networks, or stay out of the headlines, Vox Populi builds media relations campaigns to raise awareness, manage issues, or pre-empt a crisis.
Vox Populi has consulted with corporate communications leaders to develop strategic campaigns with both internal and external focus. Services include strategic planning, media training, employee communications, presentation materials, messaging, executive positioning and speaker programs. In addition, Becca has helped companies starting up or transitioning internal communications departments by conducting agency searches and reviews.
Vox Populi provides issues management, strategic planning and tactical communications to meet client objectives. We leverage our deep network of resources and relationships in both the public and private sectors, to forge coalitions that build advocacy for projects and neutralize opposition. We also help businesses find opportunities to create and win support for public-private partnerships. From experience working on political campaigns, Vox Populi uses this model to organize community engagement efforts, and manage stakeholder and government relations for private companies.
By assessing the landscape, we help clients react swiftly to changing political climates and shifting public opinion.
Vox Populi’s team consists of a few talented communications professionals,
and we tap our network of expert partners to meet specific project goals.
Together, our extended team helps achieve the most critical business objectives.
Becca Perata / Founder
Becca has spent more than 25 years in communications across a range of industries, including online, telecommunications, children’s health and education, land use and the energy sector. Becca founded Vox Populi -- a full-service public relations/public affairs firm -- in 2001. She serves as strategic advisor to non-profit organizations, start-ups and corporations. Her firm has managed community engagement, media relations, corporate communications, special events, crisis management and direct marketing for clients, including the Oakland Zoo, Calpine Corporation, BayWest Development, Steelwave, Bishop O'Dowd High School, Catellus Corporation, and SaveMart/Lucky Stores. And Becca has served as strategic advisor to the Gap, Inc. and eBay.
Previously, Becca was vice president of corporate communications for Women.com — a top 50 online media company owned by Hearst Media. She also held internal communications positions with SBC/Pacific Bell, Beyond.com and Sun Microsystems. Becca has worked as media relations director for political campaigns and served as a communications consultant, fundraiser and writer for statewide ballot measures and initiatives. Early in her career, Becca managed both consumer products and technology accounts at Porter-Novelli and Hill and Knowlton and worked in production at KNBR radio in San Francisco.
Becca received a B.A. in Communications from the University of San Francisco and was named among the top communications professionals by PRWeek. She lives in the East Bay, and is a member of the Jobs and Housing Coalition in Oakland, honorary board member of Alameda Meals on Wheels, and on the community advisory board for Rhythmix Cultural Works.
Jane Sacco / Consultant
Prior to joining Vox Populi in April 2005, Jane partnered with Becca on a variety of projects, including two stakeholder and government relations campaigns for Bay Area companies.
Previously, Jane was an account executive at worldwide public relations firm Manning Selvage & Lee (MS&L), a subsidiary of the Paris-based advertising conglomerate Publicis Groupe. At MS&L, Jane was an integral member of the burgeoning West Coast Corporate and Public Affairs Team. Clients included Proctor & Gamble, Safeway, Home Depot, Cracker Barrel Old Country Store, Chevron, Chiron Corporation and Crestwood Behavioral Health.
Jane began her career 15 years ago in event planning at the Consumer Electronics Association, located in her hometown of Washington, DC. CEA is best known for its sponsorship and production of the annual International Consumer Electronics Show (CES) in Las Vegas, Nevada, which draws more attendees than the Superbowl. At CEA, Jane produced events and conferences of every configuration. Jane also specializes in producing special events for clients ranging from ribbon-cuttings and conferences to fashion shows, product launches and fundraising galas.
Megan Marshall / Consultant
Megan joined Vox Populi in 2015 as a strategic consultant specializing in online marketing and social media strategy for its clients.
Megan is currently co-owner and managing partner of SanMan Productions, an Alameda-based event planning business servicing clients in the luxury lifestyle category. Megan also assists with producing annual non-profit galas, including Francis Ford Coppola’s North Beach Citizens, Telegraph Hill Neighborhood Center, Success Center San Francisco, City Youth Now, Alameda Point Collaborative, and Alameda County Meals on Wheels.
Previously, Megan has over 10 years experience in human resources management and executive assisting for the San Francisco region corporate office of Toyota Motor Sales and for Watson Wyatt Worldwide, an HR benefits and consulting firm in San Francisco.
JOE CAMICIA / Consultant
Seeing that online media was the future of political and public policy campaigns Camicia founded Advocacy.Marketing in 2014. A long time political professional, Camicia served as Governor Schwarzenegger’s Advisor for Broadband Policy and Planning at the CPUC, was Chief of Staff to the State CIO and director of the Senate Majority Caucus. Camicia started his career as a two-term member of the Alameda, California City Council.
Camicia spent many years working as a government relations VP overseeing and negotiating local franchises for cable system operators. Like his partners Carlton and Lenior, Camicia believes online media is now a staple of any communications effort. “A.M will always be a ferocious online resource for building your coalition. We will tell your story-- your way, deliver it to exactly the audience you want to see it-- when you want it delivered” said Camicia.
Ana Marie Carlton / Consultant
Carlton became a strategic partner to Vox Populi in 2017 and provides strategic and creative council on social media and digital marketing strategies for its clients in various industries in California, including real estate developments, ballot initiatives, political campaigns, education, healthcare and more.
Carlton is a partner in Sacramento-based digital marketing agency, Advocacy.Marketing focused on building online coalitions and digital marketing strategy. She is also the founder of creative agency, Artist House Creative focused on visual storytelling and producing high quality content for all online and offline initiatives with a focus on video, graphic design, photography and animation.
Carlton has always been passionate about the art of storytelling. Her first job out of college was with PR powerhouse Fleishman-Hillard. At FH she focused on image-building for clients in food, wine and agriculture. Her work at FH led to founding her own firm, Artist House Creative. At AHC Carlton expanded her work in food, wine and ag and added additional clients outside the world of Farm-to-Fork. Carlton has long felt that emerging online media could could be a game-changing tool for impacting public policy. At this time Carlton met Joe Camicia founder of Advocacy.Marketing. A.M was evolving from from a “static image agency” to one that focuses on video to tell stories, move public opinion and build coalitions. The fit was a natural and Ana Marie is now a partner at A.M
Tara Lenoir / Consultant
Lenoir became a Vox Populi strategic partner in 2017 specializing in building online coalitions via digital marketing.
She is currently co-owner and partner at Advocacy.Marketing, a digital marketing firm that builds online coalitions for lobbyists, associations and public affairs professionals. A.M she has focused on building these coalitions for real estate developers, ballot initiatives, campaigns to pass legislation, campaigns to defeat political candidates and promote traditional PR firms online. She also co-founded Artist House Creative, a one-stop-shop for all online/offline creative needs.
Lenoir graduated from California State University of Sacramento with her B.A. in Public Relations and has over 8 years of experience in PR/Marketing in the hospitality. She believes in the power of pictures to tell a story and move public opinion. “Over a very short time digital video has leveled the playing field for anyone trying to impact the public process. I want to be at the forefront of that change.” This is why she made the switch to immerse herself in becoming an expert on the digital marketing front to help brands and companies showcase all they have to offer.
A few of our clients