Since 2001, Vox Populi has built results-driven campaigns for our clients. Most of our work is in land use, energy, technology, education, non-profit or political arenas. We believe that communication is an essential part of any business strategy and, when used effectively, can preserve and enhance reputations, or smoothly navigate crises.
Located in the East San Francisco Bay Area, Vox Populi works with businesses throughout California and the nation. We help clients make (or stay out of) the headlines; secure approvals for land use projects; build coalitions to
support initiatives and ensure voices rise above the chatter.
Vox Populi is a strategic communications firm.
We specialize in public relations, public affairs and corporate communications.
Featured Case Studies
Whether partnering with a dogged start-up, established large corporation, or lean non-profit organization, our
approach centers on leveraging competitive intelligence to position clients to achieve objectives. Sometimes, this
includes staying relevant in a saturated market, others, it's keeping our clients out of the news.
Vox Populi has a reputation for establishing and maintaining relationships between the organization, media and the public.
We have extensive experience integrating PR into the marketing mix to maximize performance, while fortifying the
voice of a business, brand or executive. Whether the goal is to make news, create trends on social networks, or stay out of
the headlines, Vox Populi builds media relations campaigns to raise awareness, manage issues, or pre-empt a crisis.
Vox Populi has consulted with corporate communications leaders to develop strategic campaigns with both internal
and external focus. Services include strategic planning, media training, employee communications, presentation
materials, messaging, executive positioning and speaker programs. In addition, Becca has helped companies
starting up or transitioning internal communications departments by conducting agency searches and reviews.
Vox Populi provides issues management, strategic planning and tactical communications to meet client objectives.
We leverage our deep network of resources and relationships in both the public and private sectors, to forge coalitions that
build advocacy for projects and neutralize opposition. We also help businesses find opportunities to create and win support
for public-private partnerships. From experience working on political campaigns, Vox Populi uses this model to organize
community engagement efforts, and manage stakeholder and government relations for private companies.
By assessing the landscape, we help clients react swiftly to changing political climates and shifting public opinion.
Vox Populi’s team consists of a few talented communications professionals,
and we tap our network of expert partners to meet specific project goals.
Together, our extended team helps achieve the most critical business objectives.
Becca Perata / Founder
Becca has spent nearly 25 years in communications across a range of industries, including online, telecommunications, children’s health and education, land use and the energy sector.
Becca founded Vox Populi -- a full-service public relations/public affairs firm -- in 2001. She serves as strategic advisor to non-profit organizations, start-ups and large corporations. Her firm has managed community engagement, media relations, corporate communications, special events, crisis management and direct marketing for clients, including YCS Investments, the Oakland Zoo, Calpine Corporation, Tim Lewis Communities and SaveMart/Lucky Stores. And Becca has served as strategic advisor to clients, like the Gap, Inc. and eBay.
Previously, Becca was vice president of corporate communications for Women.com — a top 50 online media company owned by Hearst Media. She also held internal communications positions with SBC/Pacific Bell, Beyond.com and Sun Microsystems. Becca has worked as media relations director for political campaigns and served as a communications consultant, fundraiser and writer for statewide ballot measures and initiatives. Early in her career, Becca managed both consumer products and technology accounts at Porter-Novelli and at Hill and Knowlton and worked in production at KNBR radio in San Francisco.
Becca received a B.A. in Communications from the University of San Francisco and was named among the top communications professionals by PRWeek. She lives in the East Bay and is a member of the executive board of the Jobs and Housing Coalition in Oakland and a pro bono advisor for Alameda County Meals on Wheels.
Stephanie Deherrera / Consultant
Specializing in land use and environmental issues, Stephanie manages communications and policy research for Vox Populi. Currently a Juris Doctor candidate at the University of California, Hastings College of the Law, Stephanie has interned with the San Francisco City Attorney's land use division and with Holland & Knight in the firm's Land Use and Environmental practice group.
Previously, Stephanie was a statewide fundraiser and communications associate for Prop 29, the California Cancer Research Act. She also was a fellow, and later program director, for The Organizing and Leadership Academy (TOLA) in Oakland, where she developed and executed local field campaigns for the Commercial Redevelopment Project in Oakland and Oakland mayoral campaign of Don Perata.
Stephanie received a B.A. from the University of California, Berkeley. A resident of Oakland, Stephanie is a board member of the Hastings Advocacy Committee at UC Hastings and a founding member of Keep Temescal Clean & Beautiful.
Jane Sacco / Consultant
Prior to joining Vox Populi in April 2005, Jane partnered with Becca on a variety of projects, including two stakeholder and government relations campaigns for Bay Area companies.
Previously, Jane was an account executive at worldwide public relations firm Manning Selvage & Lee (MS&L), a subsidiary of the Paris-based advertising conglomerate Publicis Groupe. At MS&L, Jane was an integral member of the burgeoning West Coast Corporate and Public Affairs Team. Clients included Proctor & Gamble, Safeway, Home Depot, Cracker Barrel Old Country Store, Chevron, Chiron Corporation and Crestwood Behavioral Health.
Jane began her career 15 years ago in event planning at the Consumer Electronics Association, located in her hometown of Washington, DC. CEA is best known for its sponsorship and production of the annual International Consumer Electronics Show (CES) in Las Vegas, Nevada, which draws more attendees than the Superbowl. At CEA, Jane produced events and conferences of every configuration. Jane also specializes in producing special events for clients ranging from ribbon-cuttings and conferences to fashion shows, product launches and fundraising galas.
Megan Marshall / Consultant
Megan joined Vox Populi in 2015 as a strategic consultant specializing in online marketing and social media strategy for its clients.
Megan is currently co-owner and managing partner of SanMan Productions, an Alameda-based event planning business servicing clients in the luxury lifestyle category. Megan also assists with producing annual non-profit galas, including Francis Ford Coppola’s North Beach Citizens, Telegraph Hill Neighborhood Center, Success Center San Francisco, City Youth Now, Alameda Point Collaborative, and Alameda County Meals on Wheels.
Previously, Megan has over 10 years experience in human resources management and executive assisting for the San Francisco region corporate office of Toyota Motor Sales and for Watson Wyatt Worldwide, an HR benefits and consulting firm in San Francisco.
A few of our clients