Becca Perata

415.515.9156

Vox Populi Noun (ˈväks-ˈpä-pyü-ˌlī): Latin.
The opinions or beliefs of the majority, "the people's voice"

Since 2001, Vox Populi has built results-driven campaigns for our clients. Most of our work is in land use, energy, technology, education, non-profit or political arenas. We believe that communication is an essential part of any business strategy and, when used effectively, can preserve and enhance reputations, or smoothly navigate crises.

Located in the East San Francisco Bay Area, Vox Populi works with businesses throughout California and the nation. We help clients make (or stay out of) the headlines; secure approvals for land use projects; build coalitions to
support initiatives and ensure voices rise above the chatter.

Vox Populi is a strategic communications firm.

We specialize in public relations, public affairs and corporate communications.

Our Services

Our Team

Featured Case Studies

  • Alameda Point Site A
    Alameda Point Site A
  • Alameda Point Site A
    Alameda Point Site A
    Vox Populi designed and led a full-scale public affairs campaign for Alameda Point Partners' proposal for Site A at Alameda 
Point —setting forth plans to develop the gateway to the long-languishing former Naval Air Station in Alameda, CA. Endorsed by the Greenbelt Alliance as a "prime example of sustainable, equitable, transit-oriented development," the mixed-use plan will create walkable, transit-friendly community with new jobs, housing (including two-thirds affordable units), artisan retail, office space, parks and open space on 68 acres. Vox Populi’s efforts included community engagement, government relations and media relations, resulting in endorsements from leading Bay Area public agencies, labor unions, non-profits, business organizations, housing advocates, service clubs, and 
local residents and business owners. The campaign culminated in the mobilization of nearly 60 public speakers in support at the approval hearing in June. Alameda City Council ratified its June unanimous approval on July 7, 2015. The project will be developed in three, five-year phases beginning in 2016.
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  • California Trail
    California Trail
  • California Trail
    California Trail
    Vox Populi worked with Oakland Zoo to secure approvals to expand the Zoo within Knowland Park. Facing heavy opposition from neighbors and local environmental groups, we conducted mediated community meetings, door-to-door canvassing, media relations, and outreach with business and environmental leaders, resulting in unanimous approval of the California Trail Project by the Oakland City Council. Today, the first phase of the project, a state-of-the-art veterinary medical hospital, leads the region in research and animal care, while execution of the approved Master Plan is underway. Vox Populi continues as strategic advisor to the Oakland Zoo. UPDATE: In November and December 2014, after a comprehensive PR campaign, Oakland City Council approved the final step for the California Trail Exhibit, a conservation easement that will permanently protect habitat in Knowland Park. Project approval advances the Zoo’s position as a leader in conservation education and stewardship of the natural world.
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  • The Opportunity Project
    The Opportunity Project
  • The Opportunity Project
    The Opportunity Project
    Becca Perata has served as strategic integrator on a range of projects across eBay's brands, including eBay Inc., PayPal and eBay Foundation. For the Foundation, Becca helped launch The Opportunity Project, a global social innovation initiative designed to support and help scale market-based approaches to providing economic opportunity in vulnerable, impoverished communities. To launch a global competition of leading, innovative social entrepreneurs, Becca created and executed an integrated internal and external communications plan that included coordinating with the company's global communications hubs and partner organization, Ashoka's Changemakers; developing messaging and press materials for the launch; and orchestrating media relations efforts with eBay's PR firm.ion Content
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  • Russell City Energy Center
    Russell City Energy Center
  • Russell City Energy Center
    Russell City Energy Center
    In 2009, after years of regulatory delays, Calpine Corp. hired Vox Populi to create an outreach campaign to educate the community about its natural gas-fired power plant in Hayward. Through deployment of a local stakeholder and government relations campaign that included: a speaker's bureau, media relations, representation at local events, and government relations, Vox Populi helped Calpine secure final approvals for Russell City Energy Center (RCEC). We also managed RCEC's ground breaking event, celebrating the plant's construction by 650 union workers. Today, the 619-megawatt facility provides power to more than half a million Bay Area households. Vox Populi continues to advise Calpine's Bay Area community and government relations efforts. Vox Populi continues to advise Calpine's Bay Area community and government relations efforts, most recently with its CalSun and Calpine Solutions solar projects.
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  • Young Ranch Community
    Young Ranch Community
  • Young Ranch Community
    Young Ranch Community
    YCS Investments charged Vox Populi with managing a national consulting team of lobbyists and political consultants, to secure approvals for its proposal of a sensitively designed conservation community in the foothills of San Jose. After conducting years of biological research to determine the viability and best use of Young Ranch and its rare habitat, YCS utilized Vox Populi as strategic integrator of a community engagement and political outreach strategy. Still underway, Vox Populi is working to position Young Ranch as a regional model for blending conservation values with limited, thoughtful development on a sizable parcel of land critical to the implementation of the Santa Clara Valley Habitat Conservation Plan.
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  • Del Monte Warehouse
    Del Monte Warehouse
  • Del Monte Warehouse
    Del Monte Warehouse
    When Tim Lewis Communities purchased Alameda's historic Del Monte Warehouse, they partnered with Vox Populi to manage stakeholder and government relations for its creative, adaptive reuse proposal for the property. One of 30 designated historic 
landmarks on the island, Vox Populi is employing a mix of grassroots coalition-building and media relations to help showcase how 
the 240,000 square foot building would be restored and preserved, while creating a mix of housing and retail space, bringing life 
to a long-shuttered waterfront landmark. UPDATE: Vox Populi conducted a community engagement effort resulting in a majority of citizens in favor of Tim Lewis Communities’ plan to transform Alameda’s Del Monte Warehouse. Alameda City Council approved the plan in December, 2014. The project will restore and preserve the island’s historic landmark and bring 380 residences, commercial-retail space and a revitalized Northern Waterfront.
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Our Services

clients

Our TEam

Vox Populi’s team consists of a few talented communications professionals, and we tap our network of expert partners to meet specific project goals. Together, our extended team helps achieve the most critical business objectives.

A few of our clients

 

 

YCS INVESTMENTS

Becca Perata : 415.515.9156

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